Are you...

AWESOME at what you do,
but SUCK at sales?

You’re great at your ZOAB (Zone Of Absolute Brilliance), but you’re having a hard time getting people to pay you well for it, or even, pay you at all.
You’ve always worked hard and been successful. You’re not afraid of hard work, but this financial uncertainty is extremely uncomfortable.
You’re most proud of saving as much as you have – you’ve done well for yourself. But, your greatest fear is blowing through the money you’ve worked so hard to save because you can’t get your business off the ground.
Having to go back to work for someone else is just not an option. What you need most is to not end your career, work, or life struggling. You’ve worked too damn hard for this!
You know it will all be worth with when you’re able to pay all your bills from your business, stop dipping into savings, work with whom you want, when you want – and travel the rest of the time!

So, if you're working so hard and you’re damn good at what you do, why aren’t you further along in your business?!

Quick *fun-fact*: Did you know there’s actually a legit reason WHY you suck at sales?


Ready for it? 

It’s called the Dunning-Krueger effect. The more qualified you are, the more you think you’re not. 
So why is this a FUN FACT?!  Because it just means that we just have to get you good at sales, simplify your business, step away from the tech so you can do the thing you’re best at.
Because believe it or not – you’re THE BEST at that thing you do for the people you do it for. Periodt!
(It’s ok, you can borrow my belief in you until you have it on your own!) #igotchuboo 😉

Couple this with the fact that we are conditioned at a young age to believe that the bigger your goals the harder you have to work. 

Sometimes this is true – but for women service providers especially, this stink’n think’n leads to a LOT of problems like…


  • Under-charging because you don’t think you deserve it or you’re afraid to lose the client
  • Over-delivering beyond what you promise because you feel like what you do is never enough
  • Investing with no ROI on well intentioned but wrong-for-you business or marketing programs
  • Doubling down when things get tough and desperately seeking the “piece that’s missing”
  • Running the unconscious race between being busy and burning out
  • Feeling defeated and losing the joy in your work

Sound familiar?

I’m here to offer you an alternative.

WHAT IF you never had to hear…


  • “What’s your fee?”

  • “I’ll get back to you later.”

  • “Let me think about it.”

  • “I need to discuss this with…”


Instead, you had the words, phrases and ability to CONFIDENTLY navigate concerns, objections AND achieve a 100% commitment to clarity with every client, every time!

Hi! I'm Liz Dederer, a 20-year 5-time entrepreneur
and I want you to have fun while
building a boutique coaching practice with clients you love!

Like you, and most of my clients, I’m an over-deliverer … and recovering  under-charger.
(My first coaching package was 3 sessions for $99 … AND I would drive to you… AND I would pay for lunch!) #facepalm It took me *cough* years to remove head from a**, speak my value and OWN my worth!

The good news for you is that this is, in part, why I’m so passionate about and constantly compressing your learning timeline so you’re earning sooner rather than later or never!

For a while, my business model looked EXACTLY like the one you’re going to learn in The Sales School For Entrepreneurs and that’s how I got to my first 6-Figure Year in this business...


Because I’m such a *pay-if-forward* person, I then started showing my clients STEP-BY-STEP what I did to get there… and ya know what – they started out-earning me! Then I started helping a few in some super small groups  …  and ya know what – THEY were getting the same results…. So THEN I was like  – let me live my business motto and help MORE people help more people! And POOF – The Sales School For Entrepreneurs was born! (Totally the Disney version of the story, but I do share all the drudgeries inside the school … and yes, things ending in *tini are welcomed on those days!) 

What if you could earn the ever-holy “six figures” with FAIR pricing and a service model where you can over-deliver if you want to WITHOUT burning out?
Oh… and I should also mention that you can do this…
  • without a website,
  • without a sales funnel,
  • without a “signature talk”
  • without or any other strategy that everyone else swears you must have.
Fun fact… did I mention the last business I ran was a Web Design + Marketing Agency?
And now here I am  telling you….

You DO NOT need any of that tech to create a client base

that will get you to and keep you at 5-figures per month!

Because of The Sales School For Entrepreneurs, you’ll have the tools, momentum, support and systems to
create income on demand for the rest of your business life!


Discover what to say, when, how often, and how to track when we unlock messaging magic secrets for steady sales success!


Release the belief that you have to be someone you’re not in order to help people and have the business you truly desire!


Unlock key tools, tech and talk to grow your business with confidence and clarity so you can create quality clients on demand!

Don’t take my word for it…

Meet some of the students in the 
Sales School For Entrepreneurs

Meet Stephanie…

Stephanie Hastings

A+ Accounting | LinkedIn

My sales increased by 107% in my 1st month of enrolling in the Sales School for Entrepreneurs! By my 2nd month sales increased by a whopping 597%. In the 3rd month, sales were up by 6%, and it has been a steady 20% increase since!
Estimating conservatively, I am on track to make well over $220,000 – $100K ABOVE the Entrepreneurial Minimum Wage!


Before working with Liz, my biggest challenge was having the sales conversation.
Even though I know that what I provide is very valuable and makes a real difference to the people I work with, I disliked the idea of thinking of myself as a “salesperson” or having to talk pricing with people.

I took everything she taught me…and used it the next day resulting in a truly profound sales call!

By having the breakthrough of confidence, I’ve moved my business forward exponentially, mentally AND financially! I now know, not only who my actual clients should be, but how I should interact with them to be the most impactful! #holyshift

I’ve learned to have real, value-rich, sales conversations, and be comfortable with my rates. I’ve also increased my confidence, the momentum of my business results, and fully been able to realize how game-changing my services truly are!

“My revenue DOUBLED in the first 2 months
in the Sales School For Entrepreneurs.”

When I read about Liz’s ideal client, Sam, I thought she was talking about me!  I was overworking, undercharging, and did not have enough business processes in place to support any sort of growth.

I started in the Conversation Creation Challenge where several things became extremely apparent to me.  Liz has a willingness and ability to meet me where I am. She has broad range of business experience and expertise from retail to technology to consulting to entrepreneurial ventures- and pulls on all of it all the time.  She’s relatable, hilarious and combining this with her undeniable business experience she simplifies ideas and concepts into digestible, actionable steps.

The simplicity of the concepts, “they’re already a client”, “email is for confirmation, not conversation”, and of course, “always book a something from a something” have been absolute game changers in the way I operate in my business.

Having conversations with are not only productive, but enjoyable for everyone! 

Not only is it now second nature to develop systems in my business, I am actively operating (mindset shift) as the CEO of my business rather than an employee.

Because of Liz’s support, expertise and simplicity of her solutions, I put myself first and fit my business in around my life – and I’m making the most I ever has as an entrepreneur! 

Meet Tricia…

“My income has increased 200% in my first quarter in the Sales School For Entrepreneurs!”

As a recent graduate from a Life Coaching Training Certification program, I quickly realized I knew NOTHING about actually SELLING my services.

Being skeptical of sales training (I’m a coach – NOT a sales person), I quickly realized – #HOLYSHIFT this woman knows what she’s freaking talking about!

One thing about Liz is that it is so clear that it’s not about the money for her – she truly has something different to say AND offer than what others are saying.

I now know that it IS possible to show people what value I have to add to their life without a slimey sales pitch.

It’s so apparent to me now that the fear of selling our services to others doesn’t have to be as scary as we make it out to be.

AND, perhaps most importantly, success is totally attainable as an entrepreneur in your first years of business!

I’ve learned HOW to have conversations with people about the ways in which I can make a difference in their life. 

By showing people my knowledge around creating healthy relationship habits, I am able to let people decide for myself that my skills have a place in their life.

So how is this magic achieved?


By implementing a high-touch, low-tech,

proven business model

with a step-by-step client enrollment process.

I will make you talk on the phone. 
If that’s not your jam, this program won’t be for you.

And, with love… you may consider re-evaluating your career as a coach.. just say’n.

You only need one offer for consistent $10K+ months.

And that’s just ONE of the many things we’ll do together in The Sales School For Entrepreneurs. 

While you may have heard that you need to have multiple offers at various price points, I believe (and know from experience) there’s another, simpler way. 

One offer.  One business model. One sales process. Endless 5-figure months.

This is why we start you off with a focused “Accelerator” where you will…

  • Create your ONE offer
  • Implement the “Invisible Business Model”
  • Master the ability to keep your calendar full of people who want to talk to you
  • Create clients and cashflow from conversations with confidence, grace and ease!

(This Accelerator alone can pay for the investment of the entire school!)

But don’t worry, there’s plenty more where that came from…



Sales School is getting an upgrade!

In 2019, I launched Sales School as a live delivery 6-week course.

We were running it on repeat annnddd… PANDEMIC.

In all the chaos, I remembered alllll the courses, swipe files, programs, trainings, tools, etc that I’ve created in the history of ever and piled it into an all-access VAULT.

This was my way of ensuring anyone who needed anything in my wheelhouse had everything they could possibly need to survive that uncertain time.

It’s now been a year of working with Sales School students through the contents of the vault.

We’ve honed in on the core essential classes, steps, swipe files and support tools that are what you need to create a successful service-based business. It’s a streamlined, structured, do-this-then-that system designed to get better results faster.

And because the new version of Sales School will be so streamlined, it won’t include a lot of what’s in the current vault aka library of training and tools. Those tools will only be available in separate courses at separate fees like Raise Your Fees with Ease or Close Clients Quickly Mini-Class.


DONE FOR YOU Scripts, Emails & Outreach Messages  

We know that what gets scripted gets said, so we’re providing you with the words, phrases, questions, messages, emails, and more so you can connect with your ideal clients, network effectively and Close Clients Quickly!

EASY TO USE Business Development Tools  

Tech can be complex, and what’s worse than the confusion, it takes your focus away from what really matters – which is getting your next client!  We keep things super simple with the tools you need to create clients quickly! 

NEW CLASSES Every Month 

Once a month we meet on Teaching Tuesday for a LIVE training class on a new topic!  If you can’t make a call LIVE – that’s ok, calls are recorded.  Additionally, you can submit questions in advance that we’ll answer on the call!

WEEKLY LIVE Hot-Seat Coaching 

Every week on Friday’s we meet LIVE in the zoom room for hot-seat coaching ON DEMAND!  In these calls, we mix in training content with Q+A segments.  
I repeat. We meet EVERY WEEK for LIVE COACHING.  

FB Group Coaching  

I actually felt like this aspect is priceless because as we know, the magic happens in between trainings. The confidence and skill you’ll ultimately have when it comes to enrolling new clients comes from practice conversations with your people!  This growing tribe of like-minded entrepreneurs are ALL a phone call away for practice sales calls, networking and who knows what other magic will be born!  


All of the modules, courses and materials you see below are
inside the Sales School Library (aka VAULT). 

Enroll BEFORE 4/30 for have access to the following AND the new program!

MODULE 1: Mastering Your Money Mindset

  • In Mastering Your Money Mindset, you’ll discover:
    • Discover your money languages with our Financial Strength Finder Assessment
    • Learn how to use this powerful tool to unblock yourself from old patterns and habits that keep you stuck below your greatest power
    • Master The 4 Currencies of Conversation and start negotiating for anything you want!

Only the core components of this will be included in the new program.  You’ll have access to BOTH when you enroll before 4/30.

MODULE 2: Mastering Your Sales Mindset

In Mastering Your Sales Mindset, you’ll discover:

  • The #1 mistake we all make in sales conversations (and what to do about it!)
  • A simple 3 step formula for a powerful sales conversation, every time!
  • The core philosophy of Selling With Service and how to apply it for masterful sales conversations
  • The most powerful mindset to have when you step into any sales call, prospecting or networking interaction
  • The secret to Close Clients Quickly
Only the core components of this will be included in the new program.  You’ll have access to BOTH when you enroll before 4/30.

MODULE 3: Creating Your Sales Toolkit

In Creating Your Sales Toolkit, you’ll discover:

  • How to connect with your ideal clients
  • How to follow-up without using the word ‘just’ and certainly without feeling salesy at all!
  • Secrets to getting anyone on the phone
  • Scripts for outreach
  • Messaging sequences
  • Prospecting Action Guide
  • Sales call essentials
Only the core components of this will be included in the new program.  You’ll have access to BOTH when you enroll before 4/30.

MODULE 4: Sales Calls

  • With the Close Clients Quickly Script (playbook / framework / blueprint – choose the lingo that suits you best!) – you’ll never again feel like you’re either giving it all away on a sales call, or shifting into that icky-sticky salesy energy!
  • This single document has generated HUNDREDS of THOUSANDS of dollars (if not a million at this point!) for the collective entrepreneurs who have used it!
  • You’ll have the words, the order, the intensity, intention and the tools to be so present on your sales calls that your client will actually THANK YOU at the end, while enrolling with you!
Only the core components of this will be included in the new program.  You’ll have access to BOTH when you enroll before 4/30.

MODULE 5: Overcoming Objections

In Overcoming Objections, you’ll discover:

  • The most common objections ALL service providers encounter AND how to navigate through them.
  • The #1 mistake we all make when it comes to “this part” of the sales call, and how to avoid it – or what to do if you get tripped up in it!
  • Our signature “Collaborative Closing Method” so you’re co-creating a solution with your client without re-inventing your service offerings! 
  • How to use the 4 Currencies of Conversation for an effective closing engagement
Only the core components of this will be included in the new program.  You’ll have access to BOTH when you enroll before 4/30.

MODULE 6: Advanced Techniques + BONUS Guest Expert Trainings

In this module, you’ll discover:

  • Advanced techniques to take your sales outreach, conversations and client engagement to a level of service that will keep your clients coming back!
NOTHING in this module will be available without additional investment after 4/30.


None of the below programs will be included in the new program.
ONLY those who enroll BEFORE 4/30 will have access to the following.


A pre-requisite to the Close Clients Quickly Script, this mini-class walks you through the 3 Step Proven Formula for a Perfect Sales Call, gives you a Pocket Guide for easy reference of the 10 Essential Steps as well as a comprehensive understanding of  the 10 Essential Points to Close Clients Quickly! – Available separately after 4/30 for $497


“How do I charge what I’m worth?” seems to be one of the most common questions asked! 
To answer it directly, you don’t!  You’ll discover that, and many other #holyshifts when it comes to pricing your programs, packages and services so that you CAN Raise Your Fees With Ease. Available separately after 4/30 for $497


This 5 step outreach challenge will give you the tools, the language and the confidence to connect with alllll of those people you’ve collected over the years on social media (or the ones you want to talk to at minimum) to start having human conversations that will convert to solid sales prospects!  – Available separately after 4/30 for $97


As a self-proclaimed planning junkie – I’ve tried possibly every single planner out there. NONE WORKED… completely at least.  So, I made my own.  This planning system is designed to get you thinking bigger, differently, forwards and backwards on a mental yoga journey of sorts so you’re crystal clear on what you want.. and then, (here’s where it gets fun), you have the templates to fill in the blank so you know WHAT TO DO NEXT to make your vision your reality!  – Available separately after 4/30 for $19

We’re rolling out a NEW and IMPROVED
version ofSales School in June. 

AND get the new version when it’s released!

Best Value!




($997 every 3 months for one year)

Cashflow Conscious


All payments are non-refundable.
The program is $4,728 USD with a 25% incentive to pay in full.  
Quarterly billing starts the day you enroll and is billed once every 3 months for one year. 
Lifetime enrollment ends on Friday, 4/30/2021. 


This program IS for the individual who wants to have a boutique service based business with a reasonable client base they enjoy working closely with and acquire through conversations. 

Service providers including but not limited to Estate Attorneys, Divorce Attorneys, Collaborative Mediators, Family Lawyers, Accountants, Bookkeepers, Professional Organizers, Interior Design Consultants…

Coaches who are serious about their business including Life Coaches, Money Coaches, Relationship Coaches, Executive Coaches for Lawyers, Marketing Coaches, Social Media Consultants… to name a few.

I have yet to find a service-based niche that this program DOES NOT work for!

This is NOT for someone who wants to scale with online funnels, who wants to look socially successful, aspires to have a large team, joint ventures, close deals with multiple-decision makers, have a 7-figure business or someone who is looking for short-cut solutions.

In addition to LIVE monthly training sessions, monthly new member welcome sessions, LIVE WEEKLY hot-seat coaching, we also have a private student only FB community where  you’re encouraged to ask all of your questions! 

If you feel additional support would be better for you,  schedule a call so we can figure out what’s best for you!

Currently the program is structured as a vault with unlimited LIFETIME access to all resources, 6+ LIVE Sessions per month, and FB Group Coaching.  

This structure will be changing after 4/30/2021.

We launched Sales School and gave everything we had – literally!  It’s currently structured as a vault with total access to endless resources!

Pros – you get everything.

Cons – it’s a lot to work through!


We’ve streamlined our structure, tested our process, refined our resources and are moving forward with a SMOOTH, CLEAN, SIMPLE delivery system that will be revealed in June 2021!

When you enroll before the 4/30, you’ll not only get the VAULT for LIFE, you’ll also get our new model! #WIN #WIN #WIN

You will gain immediate access to ALL of the program materials via a Google Folder.

That’s right – the entire Sales School For Entrepreneurs is housed on a Google Drive!

Each module is in a separate Google Folder containing links to the video trainings on YouTube and accompanying scripts, swipe files, forms, checklists and action guides where applicable.

The content is specifically set this way so you can easily copy the sales scripts and business building forms into your own google drive, rebrand and instantly start using these powerful sales tools in your business. 

Because of the online nature of the material and that you gain instant access to everything, no refunds are offered. Additionally, we have a company wide no-refund policy. All payments are non-refundable.  


Call or text: 1-954-520-7412


Schedule a call: 

The sole purpose of a business is to create a customer.

Let us do what WE do best,
so you can do more of what YOU do best!

*disclaimer: trainings may result in increased sales, retention, and perma-smile.

Questions? Email


ONLY those who enroll BEFORE 4/30
will have access to the ENTIRE LIBRARY
AND the new program in June 2021!