Create even MORE customers when you Scale Your Sales...


The mission of Selling With Service is to help people be normal in sales conversations and to speak confidently and competently around and about money.


Simply put – our purpose is to empower others to speak their value and own their worth so they never live a life that compromises their ability to be the best version of themselves.

Founded in 2011 by Liz Dederer, Selling With Service has helped countless clients dramatically increase revenue, catapult their confidence, strengthen their sales teams and of course, Close Clients Quickly!


By 2020, Selling With Service will be the gold standard in sales training nationwide. 

Companies will seek us out to certify their sales teams in our relationship based methodologies. 

Business Owners & Entrepreneurs will trust us to develop the foundation, positioning, and client facing conversations to grow their businesses. 

Individuals will flock to us to develop and enhance skills to add value to future employers. 

Women across the country and beyond will come to us as THE trusted resource to empower them with the skills, and financial acumen to always live life on their terms!


Liz Dederer - Founder & CEO

Liz Dederer is the Founder + CEO of Selling With Service.

In addition to turning around a sales team from under $300K to $1.2M in 6 months, her company has helped clients increase close rates from 0% to 80% in 30 days, end the year 50% over plan and triple top line sales in under 3 years.

Prior to founding her company in 2011, Liz created training programs and executed sales plans for international retailers as well as developed growth strategies for start-up, turnaround and high growth venture capital-backed companies.

In 2015, Liz was on a national speaking tour empowering thousands of women in business across the country on the topics of sales and money.  Always one to give back, she has lent her expertise to SCORE, the Women’s Business Development Council, and has taught several entrepreneurial classes at various non-profits. 

Additionally, Liz was Director of Communications for the first of now 3 Connecticut Chapters of the eWomenNetwork – which also was the fastest growing chapter in the organizations then 15 year history.

Liz has been featured on the International Women and Money Summit, spoken across the country using The 4 Currencies of Conversation™ empowering professionals to Close Clients Quickly™.


Cindy Cavoto - VP, Small Business Services

Starting her entrepreneurial journey in 2007, Cindy Cavoto smartly rode the Social Media growth wave successfully for 10 years with her agency, FireBrand Social Media. As the FIRST Certified Sales Trainer with Selling With Service, Cindy takes her personal experience of quadrupling her sales with the program and now teaches small business owners to do the same!

Cindy completed her bachelor's degree in Business Management/Marketing from Post University while running her company full time, enjoying a successful marriage of over 25 years, and being a mom to 3 vibrant children. She currently resides in Fairfield County, Connecticut.


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